Twitter is a fantastic social network, a network that has come to the world to change things, for people to express themselves freely, to create conversations according to interests, to discover people who have similar interests to yours, follow them and learn much more . It is a lever that helps move knowledge. And what does it mean for companies? It is an escape valve, to tell the world about things that the company considers interesting for its public.
It serves to discover interesting people, professionals of interest, people in the sector, associations of the sector. In the past one went to a fair almost blindly, without knowing the people. Nowadays you can meet a lot of people in the industry through Twitter, and then hopefully C Level Executive List introduce yourself in person at the event. This and much more allows Twitter, a network sometimes underused by companies . Well used Twitter is one more arm of a company, a channel to communicate, to relate, etc.
And for B2B advertisers, what does Twitter mean? A great opportunity to complete the "big picture" of B2B marketing , together with Google Adwords , Linkedin , Adroll , Twitter is that piece in the puzzle of business marketing for companies to reach our ideal audience through this social network. Advantages of Twitter for B2B marketing 1) Twitter is ideal to reach your target audience of a sector congress What would an industry be without fairs or congresses? What would happen if suddenly the food fair was never held again? Or the mobile world congress fair? It is almost unimaginable.