Although it may seem like a lot of work, take the time to fully fill out your bios and profiles because it will give your company a consistent visual appearance across all social channels. Use the correct colors, logos, and graphics for each network, and make sure to link to them on your website (a good idea is to create specific landing pages on your website for those users who click from their social networks). Content calendar Set the best times to post and set up a content calendar.
Currently, most social networks use some kind of algorithm to filter the results they offer to users. This means that if you post something, at a different time than your target audience online, they may never see your content. The ideal would be to use a social scheduling tool to be able to configure Fax Lists and organize several publications at the same time, some of them are. As for how many posts you should post to each network each day and the best times to do so, there are differing opinions. Basically, it will depend on the activity to which the company is dedicated and the need it may have to update its content on networks.
Create suitable content to share with your followers There are four essential questions to ask yourself when creating content: What is the optimal character count per social media channel? What is the number of hashtags for posts on each social channel? Should I use emojis in my social media posts? What is the best type of content for each channel? In addition to these issues, we must not forget the importance of images and videos because visual content is 40 times more likely to be shared on social networks than other types of content. This is the case of Instagram.