If you need immediate results , to generate a maximum of leads in a very short time, - as for example within the framework of the launch of a new product -, prefer rather the SEA , the paid acquisition campaigns. While the positive effects of online advertising are limited to the duration of the campaign and your investments, – as long as you pay, you get results – content marketing will deliver payoffs long after you put in your efforts. Simply because all the content created in a content marketing strategy will remain hosted on your website, continue to contribute to your SEO and attract new visitors.
Content marketing is indeed an essential part of your SEO strategy , performing well over the long term. This is why resorting to content marketing can also help you reduce part of your advertising budget . If you combine your content marketing strategy with inbound industry emaillist marketing techniques , you have every chance of winning more customers! You attract your prospects with quality content, you make them gain in maturity thanks to lead nurturing and marketing automation, before directing them down the sales funnel thanks to lead scoring, to make them convinced customers. The importance of KPIs in content marketing Because content marketing is a long-term business, it can be difficult to track the return on investment of such a strategy.
It is therefore necessary to define performance indicators , KPIs , upstream , which will be used to analyze the impact of your actions. These KPIs must be associated with SMART objectives : Specific _ M easurable reachable _ R ealists Limited in time One of the first KPIs to track is of course your website traffic . If your content marketing strategy is well conducted, it should increase steadily. You must also be attentive to the sources of this traffic, to the engagement on social networks, or to your ranking on a strategic keyword in the search engine results pages. Finally, if content marketing is associated with inbound marketing, the number of leads generated will be a crucial indicator.